1. Who We Are

Viralaty ("we", "us", "our") is an AI advertising agency. Our website is located at viralaty.com. For questions about this Privacy Policy, contact us at hello@viralaty.com.

2. Information We Collect

We collect information you provide directly to us, including:

Name and contact information (email address, company name)
Information submitted through our contact form
Communications you send to us by email or other means
Information provided during onboarding as a client

We also collect certain information automatically when you visit our website, including your IP address, browser type, pages visited, and time spent on pages. This information is collected through cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect to:

Respond to your enquiries and provide our services
Send you information about our services that you have requested
Improve our website and services
Comply with legal obligations
Protect against fraud and abuse

4. Legal Basis for Processing (EEA/UK)

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases: (a) your consent, where you have provided it; (b) performance of a contract, where processing is necessary to provide our services; (c) legitimate interests, where we have a legitimate business reason to process your data that is not overridden by your rights; and (d) compliance with legal obligations.

5. Cookies

We use cookies and similar tracking technologies to analyse website traffic and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website. We use analytics cookies (to understand how visitors use our site) and functional cookies (to remember your preferences).

6. Data Sharing

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business (such as email service providers and analytics platforms), subject to confidentiality agreements. We may also disclose your information where required by law or to protect our legal rights.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Contact form submissions are retained for up to 24 months. Client data is retained for the duration of the engagement and for up to 7 years thereafter for legal and accounting purposes.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right to access the personal data we hold about you
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise any of these rights, contact us at hello@viralaty.com.

9. International Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from those in your country. Where we transfer personal data outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at hello@viralaty.com.